Norwegian Encore Launch
Norwegian Encore was the last of the gigantic Breakaway-class ships that launched in late 2019 for Norwegian Cruise Line. While Domestic created a campaign for North America called "Thrill. Chill. Encore.", I was tasked with developing the campaign launch for the International Markets. Branding had to be in 6 different languages, so we settled on "Excite. Delight. Encore." as the main campaign tagline. Secondary images with lifestyle, onboard activities and destinations each received their own taglines. The launch proved to be a resounding success worldwide, with record bookings in Q4 2019.
